Personal Branding Blueprint

In today’s society, one that is run by social and digital media, per- sonal branding has become everything. We all spend hours a day on our phones, often scrolling through seemingly endless news- feeds that are full of promotions, advertisements, as well as sub- tle, and not-so-subtle, marketing tactics.

We all have a personal brand; we just do not always realize it. The content that you post, from the pictures of your friends and family, to the sunsets, and the meals you that enjoy, all make up your personal brand. Your personal social media accounts are full of the things that you want to share with the world. It is likely mostly full of the high points, celebrating your successes and the lovely things that you have done—holidays, parties, and cute an- imals. Social media is often described as a “highlight reel.” In ef- fect, even our personal social media accounts have created a perception of ourselves to the world. Often unintentional, we are still only showing people the things that we want them to see, and that means that our followers get a filtered version of our life.

Your personal brand can be harnessed for success. No more is social media just a casual thing we share pictures with our family on. Social media is one of the most powerful tools for business in the twenty-first century. It allows you to build an audience, share your content, and, if used effectively, create meaningful engage- ment that can translate into sales.